Then, Tanj audited our former brand to help our stakeholders understand what was working with it and what wasn’t. In addition to this research, they also conducted multiple interviews with stakeholders and clients, getting them excited about participating in helping us formulate our identity. Initially, they did thorough research on our industry because they didn’t have a background in it. We hired Tanj to help us with our naming and brand strategy. Therefore, we also needed help navigating names that could make us feel trusted in this industry without it being so conservative that it could scare away the young tech talent we were hiring. Moreover, our company is in a very conservative field people have seen technology related to our industry fail in the past, so they’re very cautious around new companies. We were still figuring out what would work best for us at that moment while also thinking about something that could be scaled into the future as our business evolved and transformed. We had come up with a very challenging brief because it touched on very abstract concepts.
Once we started forming our company and were getting prepared for our product launch, we decided that it was time to think about the future and define a name that helped people perceive our brand accurately. As an early-stage startup, we found it difficult to name our company because we weren’t sure which way we would go with our business. We needed help with our naming, branding, and brand strategy. The organization’s proprietary and unique scoring system selectively measures performance across multiple business domains and then rewards those companies whose achievements stand above those of their peers.What challenge were you trying to address with Tanj? Unlike other industry award programs, these programs are judged by business executives having experience and knowledge. The Business Intelligence Group was founded with the mission of recognizing true talent and superior performance in the business world. For more information, visit About Business Intelligence Group The company also offers a cloud platform and simple APIs for developers to rapidly and affordably build RTC applications of their own. OnSIP business VoIP customers enjoy the benefits of an on-demand phone system without the traditional high cost, burden, and inflexibility. Nominations were judged by a select group of business leaders and executives who volunteer their time and expertise to score submissions.įounded in 2004, OnSIP is a leading provider of real-time communications (RTC) services to more than 100,000 customer accounts. Organizations from across the globe were considered for the BIG Customer Service Awards. “We are thrilled to be honoring OnSIP, as they are leading by example and making real progress on improving the daily lives of so many.” “Year after year the role of customer service plays a more important role in all of our lives,” said Maria Jimenez, chief operating officer of the Business Intelligence Group. “Our dedication to our customers helps define our mission and truly sets us apart in such a competitive industry.” “We’re delighted to be recognized for superb customer service,” said Michael Oeth, OnSIP’s cofounder and CEO. With a 98 percent satisfaction rating and 99.9 percent service reliability rating, OnSIP consistently delivers the exceptional service and product experience its customers have come to expect. This annual business awards program recognizes those who are helping companies better communicate with their customers to provide a differentiated level of customer support. New York, NY-May 7, 2019-OnSIP, a leading unified communications as a service (UCaaS) provider, announced today it has been named a winner in the 2019 Excellence in Customer Service Awards presented by Business Intelligence Group. First posted on Business Wire - May 7, 2019
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